Yes, this is both brand new and official.

“Filmmaker Ruth Hogben collaborates with award-winning musician Kanye West to create a film for his single Lost in the World. The song, which features Justin Vernon of Bon Iver, is taken from West’s fifth album My Beautiful Dark Twisted Fantasy. Hogben’s piece breaks the mould of popular rap aesthetics while still celebrating the extraordinary talent that has made West a modern icon.”

– SHOWstudio

Related posts: